10 Best Content Marketing Courses in 2022

You can fast-track moving from being a content creator to a content strategist without years of experience on the job. That’s because some highly knowledgeable industry professionals and reputable businesses have created content marketing courses that are jam-packed with learnings and takeaways that will help you level up your content marketing in no time. 

But like all things online, how do you choose which content marketing course is the right one for you?

In this blog post, I’ve listed out some online courses where you can fulfill your desire to get some content marketing training.

What are the best content marketing courses?

1. Content Strategy 101 by Adam Rogers

Best content marketing course for developing a content strategy

I created this content strategy course to fulfill one purpose: to give people an online course where each module is step-by-step instructions so by the end of the course you have a complete content strategy document. 

One of the core issues I’ve seen across other content strategy courses is while you might learn some fundamentals, too many courses focus on principles and leave you thinking “but how do I actually do this?” It’s time for a course that gives you some action steps.

This course teaches you how to come up with a content strategy to deliver results. You’ll learn why personas are useless and what metrics to measure. It comes with templates you can download and fill in your content marketing strategy and keep a running spreadsheet in Excel or Google Sheets that tracks traffic, email subscribers, and leads.

• Price: $99
• Lessons: 6
• Length: 2-3 hours
• Templates or downloadables: Yes

Read more: SaaS Content Marketing Strategy Explained: How to Build One for Your Business

2. How to Report On Content Marketing by Jimmy Daly

Best content marketing course for learning to report on content marketing

How to Report On Content Marketing by Jimmy Daly, founder of SuperPath, has created an excellent course that will help you report on content marketing.

If you find yourself in meetings where you have to share and explain how content marketing is impacting the business, this course will help you translate what you see in your analytics software into tangible results, how it's contributing to business goals, and what it means to have a content marketing program at your business.

• Price: $99
• Modules: 3
• Length: 1 hours
• Templates or downloadables: No

3. Don’t Write for Robots by Optimist

Best content marketing course for SEO content creators

In Don’t Write for Robots by Tyler Hakes, founder of Optimist, will guide you through a high-level approach on search engine optimization and then niche down on how to go about content writing to win in search while still providing a great user and reader experience.

SEO content writing has gotten a reputation to be stale and boring for readers. This is true if you follow SEO tools' strict wording and formatting recommendations. The good news is Tyler Hakes has put together a better way for content creators to approach getting their writing to rank.

• Price: $49
• Modules: 7
• Length: 1-2 hours
• Templates or downloadables: Yes

4. Blogging for Business by ahrefs

Best content marketing course for content writing to get SEO results

In Blogging for Business, you will learn step-by-step how to create an organic content marketing plan that will grow your business overtime. You’ll learn how to do keyword research and plan that across a content calendar.

If organic content creation is a high priority of yours, then Tim Soulo of ahrefs is the SEO marketing expert you want to guide you through that process. You’ll learn the formula behind ahrefs product-led content and how focusing on organic search engine marketing tactics helped it grow. Ahrefs is one of the best case studies of growing a bootstrapped business.

• Price: Free
• Modules: 11
• Length: 4-5 hours
• Templates or downloadables: Yes

5. Content Automation 101 by Tommy Walker

Best content marketing course for advanced content marketing ideas

Content Automation 101 by Tommy Walker, founder of Content Studio, is a masterclass tutorial on optimizing your processes in content marketing. This is an advanced content marketing course that you should take if you’ve been managing a calendar for a while. 

You’ll learn how to put some of the processes that take up hours of your day or week on autopilot so you can get back into the things that matter rather than filling in spreadsheets or calendar details.

• Price: $300 pre-sale
• Modules: TBD
• Length: TBD
  
• Templates or downloadables: TBD
  

6. Content Marketing Certification Course by Hubspot

Best content marketing course for beginners

Content Marketing Certification Course will teach you content marketing foundations like how to come up with content ideas and the basics of content distribution through methods such as social media marketing.

Hubspot is renowned for creating the methodology of inbound marketing so it’s only right they have a certificate program for content marketing. If you’re a beginner looking to gain knowledge about how content marketing works and why you should start doing it, this is the course for you.

• Price: $0
• Modules: 12
• Length: 6 hours
• Templates or downloadables: No

7. Content Marketing Toolkit Course by SEMrush

Best content marketing course for SEO beginners

Content Marketing Toolkit by Semrush is a 101 content marketing course. If you need to start from the beginning to understand how content marketing can work at your business this course may help.

The course is heavy on Semrush product tutorials so you’ll know how to do keyword research in Semrush and start implementing content marketing efforts. After each tutorial there are quizzes to reaffirm what you’ve learned. By the end of this course you will have a marketing certification in Semrush, a popular SEO marketing tool in the industry.

• Price: $0
• Modules: 4
• Length: 3 hours
• Templates or downloadables: No

8. Digital Marketing Bootcamp by General Assembly

Best content marketing course for live workshops

Digital Marketing Bootcamp is a wildcard in this list and that’s because it’s not only a live workshop but it’s also about the broader strategy of digital marketing. If you’re a fan of live classes or workshops this is a great online course to enroll in. Classes are scheduled roughly every six weeks. 

This digital marketing course will teach you how your content ideas can not only work on a blog, YouTube, or podcast but also span across different channels such as email marketing or social media marketing. This is a course that allows you to take a step back and see the forest, not just the trees.

• Price: $199
• Modules: 1
• Length: 6 hours
• Templates or downloadables: No

9. Foundations by CXL

Best content marketing course for intermediate content marketers

Foundations by CXL helps you graduate from beginner to intermediate digital marketer. This course will guide you through some of the marketing tools, such as Google Analytics, that are in use across our industry so you can measure if that influencer marketing campaign is working or if it’s worth posting on LinkedIn. This training course selection is technically free, but you do need to register a credit card on file. 

• Price: $0, credit card required
• Modules: 14
• Length: Unknown
• Templates or downloadables: No

10. Copywriting Course by Neville Medhora

Best content marketing course for copywriting beginners

Copywriting course by Neville Medhora is a must-have if you’re looking to learn the ropes of selling through writing. Copywriting isn’t a type of content, it’s a way to convince your readers to take action. Like high-quality writing is fundamental to content creation, high-quality copywriting is fundamental to earn sales. This is a free course that is a must have for those new to copywriting.

• Price: $0
• Modules: 7
• Length: 25 minutes
• Templates or downloadables: Yes

Content marketing doesn’t need to be challenging

For content marketing professionals the learning should never stop. This round up of solid content marketing courses will elevate your skills and put you on the path to create great content. 

Whether you're looking to come up with a content strategy or become a better writer, or measure content promotion you now have the access to information. To help the industry pros, I’ve tried to leave out the usual suspects like Coursera or Udemy and highlight other masterclass online marketing courses available.